Canon 1 of the CPCU Code of Professional Ethics states CPCUs should place which above their own?

• A. The public interest
• B. Personal gain
• C. Employer interests
• D. Client interests

Answer: (A)

Professionals must put the public interest first. This Canon establishes that CPCUs perform their duties with the welfare of the public and integrity of the insurance system as the primary consideration, even if that means bypassing personal gain or favored interests of an employer or client.

So, the correct idea is that actions should protect policyholders and the broader public, maintain trust, and uphold fair, transparent practices. If a choice would benefit you personally, or your employer, but could harm the public or erode trust, the public interest should take precedence.

Personal gain, employer interests, or client interests can be important considerations, but they do not override the public interest. When conflicts arise, the public interest governs.